No platitudes. Tangible product work begins here.

Fractional product growth operations that adjust to your needs and budget. We combine product marketing, design and development expertise to provide a rare combination of services tailored to startup growth.

Fractional Product Led Growth Services

Instrumentation and Metrics

Identify the metrics that move your business and product usage. Vereda offers dashboard set up and analytics services to help you track your progress with every release. Vereda will implement best in class tools like Pendo, ContentSquare, Amplitude, Mixpanel and others, to help you track and reach your user engagement goals.
Pricing and Packaging Optimization.

We use sophisticated analytics techniques to find out what your customers are willing to pay for your product, identify value driving functionality and how it varies by target segment, so you can optimize pricing plans for profitability. Vereda will bring Product Led Growth (PLG) and conversion management services to your business.
UX Research and Product Validation.

We conceptualize winning solutions to real problems, using the latest AI tools to lower your costs of development. Vereda develops personas, hypothesis and test plans. We will take care of the time intensive but crucial work of interviewing customers to gain powerful insights about their motivations and preferences.
Market and Competitive Research.

Are you an incumbent or new entrant in your market? What differentiates you from the competition? We can develop full reports to help you position your product effectively against competitors.

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Speaking & Training

Do you wish to bring pricing, product growth and analytics expertise in-house? We have a track record of developing curriculum for individuals and organizations alike. Learn more about Vereda seminars and past speaking engagements on Sessionize or our dedicated YouTube channel and contact us to design your team’s next learning experience.